Writing

Notes on how and why we build Hey Atu: the ideas behind the product, and what we learn as we go.

  1. Procrastination is like going to the gym

    Seven years of training, and the walk to the gym is still the hardest part. What that taught me about procrastination, and why Hey Atu is phone first.

  2. Designing for attention

    Models keep getting stronger. The limit is now how many decisions a person can make. Why Hey Atu is built in four levels of attention: Chats, Todo, Updates and Wiki.